Deliver the Experience, Not Visual Mush
By Steve Vonder Haar, Senior Analyst Enterprise Webcasting & Streaming, Wainhouse Research, LLC
Streaming video technology platforms are handling tougher tasks than ever before — a positive development given the demands companies are making of solutions that help to create, manage and distribute online video content.
High-quality systems today can help organizations capture video, package it in accessible content portals, shepherd the distribution of the content on corporate networks and track exactly when and how users are watching specific video programming. Sometimes it seems that the only gee-whiz feature not supported by today’s streaming technology platforms is the far-out notion of “time travel.”
Optimizing Video Layouts Before Delivery
With the proliferation of smartphones and tablets, more video content is destined for smaller screens. How should content creators respond to the rise in video consumption on these devices? Addressing mobile distribution with a “one-size-fits-all” approach by converting a source video file into several formats is one solution, but will it truly provide the best viewing experience possible?
Personalizing content for the mobile audience shouldn’t be an afterthought. Video layouts should make viewing easier, grab the viewers’ attention and increase audience retention.
With Cbox, optimizing videos for multiscreen distribution is simple. It puts you in complete control of AV mixing and encoding settings for real-time, multi-format outputs delivering enhanced viewing experiences on any device.
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Did You Know?
Cbox also allows you to create custom AV mixes for digital signage and projectors.