Winnov Newsletter – August / September 2014 Edition

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How Much is a Webcast Worth?

By: Steve Vonder Haar

If a picture is worth a thousand words, how much is video worth?

In the world of streaming, not as much as you would think.

Now, anybody who works with me on the team here at Wainhouse Research will tell you that I’m one of the biggest champions of online video that you’ll find anywhere. I like talking into a camera, don’t mind spending time at the editing console and have posted more than a few videos online in my day.

That said, even I must acknowledge that the creation of an enriching business communications experience takes more than just slapping a video on a server. As much as it pains me to admit it, video is not the end-all, be-all.

Instead, it’s more productive for all of us to look at online video as a very important element of a larger business communications canvas.

In the corporate world, the value of a communications tool is measured by the way it helps workers to share information. Certainly, one-to-many video fills a communications void like no other technology. Viewers can see when a presenter smiles, raises an eyebrow or even starts looking a bit shifty on-screen. It all gives viewers additional input that is useful when discerning the substance of a presenter’s message.

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