Winnov Newsletter – August 2012 Edition

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Energize Your Content Archives

By Steve Vonder Haar, Senior Analyst Enterprise Webcasting & Streaming, Wainhouse Research, LLC

Getting employees to watch pre-recorded streaming video in the workplace is something that is easier said than done.

Of course, we’d all like to think that our co-workers would be chomping at the bit to watch our video highlighting the division’s progress during the most recent quarter. And, naturally, who would pass up the opportunity to tap into some added training opportunities ...

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Winnov Newsletter – June 2012 Edition

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Deliver Higher Quality Content to More Viewers

Adaptive bit rate streaming enables you to deliver seamless, higher quality content to a wider range of viewers.

How does it work? In its most basic form, a single source is encoded at different bit rates and the resulting encodings are split up into fragments that are typically a few seconds long. The files are then uploaded to a media server. When a viewer wants to watch the online video, a ...

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Winnov Newsletter – May 2012 Edition

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They Just Don’t Make Format Wars Like They Used To…

By Steve Vonder Haar, Senior Analyst Enterprise Webcasting & Streaming, Wainhouse Research, LLC

At the dawn of the online multimedia age in the late 1990s, analysts and reporters alike spilled plenty of ink discussing the relative merits of Real Networks’ Real Player in comparison with Microsoft’s NetShow software that ultimately paved the way to Microsoft’s Windows Media player.

In that narrowband era that would run through the year 2000, endless debates ensued on ...

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Winnov Newsletter – April 2012 Edition

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Preparing for the Age of Pervasive Video

By Steve Vonder Haar, Senior Analyst Enterprise Webcasting & Streaming, Wainhouse Research, LLC

Consumer adoption of increasingly sophisticated technology devices, like smartphones, tablet computers and Internet-connected televisions, is setting the stage for a revolution in video-enriched business communications. As the sprawl of online video extends beyond the PC and spills into a ubiquitous chain of networked video screens, companies must begin making technology decisions today that will position themselves for the most important transformation in ...

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Winnov Newsletter – March 2012 Edition

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Are Your Video Libraries Getting Cluttered?

By Steve Vonder Haar, Research Director of Interactive Media Strategies

Don’t become a victim of your own video success. Many companies start slowly in the video world and use home-made systems to track their fledgling video libraries. But even as their video usage sprawls, some organizations do not put into place the systems needed to organize and distribute videos efficiently. Unfortunately, without good content management solutions, corporate executives can subject themselves to some pretty ...

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Winnov Newsletter – February 2012 Edition

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Go HD or Go Home

By Steve Vonder Haar, Research Director of Interactive Media Strategies

Executives are simply being penny wise and pound foolish if they try to capture video content in anything but high-definition formats. Simply put, any presentation that is worth videotaping is worth videotaping well. Not only will your video look good today, it will look good years from now and offer libraries of business content that can inform, train and teach. The resulting cache of institutional knowledge collected ...

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