Streaming Video is Busting Free…
By Steve Vonder Haar, Senior Analyst Enterprise Webcasting & Streaming, Wainhouse Research, LLC
Streaming video is busting free from its spot on the corporate island.
At times in years past, vendors of webcasting technologies would be justified in feeling a bit left out of some big market opportunities when dealing with their little corner of the business communications landscape. After all, while many executives love webcasting to convey engaging messages to large target audiences online, a large percentage of organizations treat online video more as a venue for delivering a big “event” rather than a technology that needs to be baked into a long-term corporate communications strategy.
That is beginning to change, however, with emerging solutions that aspire to pull together multiple technologies into a single enterprise communications solution. Called “unified communication & collaboration” (UC&C) by many, these solutions bridge the gaps that now exist between the worlds of audio conferencing, web conferencing, traditional video conferencing and streaming.
As illustrated in mid-February, when Microsoft rolled out its feature roadmap for its Lync collaboration platform at a conference held in San Diego, CA, the traditional lines between conferencing platforms and streaming capabilities are blurring significantly. Two of the core messages of the Microsoft Lync roll-out is that video is becoming a bigger part of collaboration experience and that the combination of collaboration and video needs to be accessible from any desktop or mobile device.
Bake Streaming Video into Your Communications
In the world of unified communications and collaboration, video helps achieve what voice and text cannot do alone — deliver more engaging and enhanced experiences. As mentioned in the article above, video is becoming a bigger and increasingly important part of the collaboration experience and long-term corporate communications strategy.
Streaming video is an effective and invaluable collaboration and communication tool that easily scales across any organization and is leveraged by customers in education, enterprise, healthcare and live event production for a wide range of use cases. But, not all streaming video solutions are created equal.