Winnov Newsletter – September 2015 Edition

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Top 5 Benefits of Open APIs

By: Steve Vonder Haar

I loved playing with Lego blocks as a kid.

Block by block, a youngster can use Legos to build model houses, airplanes, spaceships – just about anything you could imagine. And – if your imagination happened to outgrow your horde of Legos – you could ask for more at your birthday and just go on building bigger and better creations.

Given my love of Legos, it’s of little wonder that there’s a soft spot in this industry analyst’s heart for the features and functionality offered by streaming solutions that readily embrace open application programming interfaces (APIs).

Open APIs are programming instructions that make it easier for applications developed by different vendors to interact with each other. In a way, they introduce the flexibility and modularity of sprawling Lego sets into the world of software development.

Historically, streaming technology vendors have eschewed such modular design. The process of capturing and distributing online audio and video had been so difficult, end users typically experienced more success deploying an integrated solution from a single vendor. By deploying one end-to-end solution, end users minimized the potential technology failure points capable of ruining a webcast event.

But as streaming and webcasting technologies grow more mature, the opportunities for organizations to look beyond a single-vendor solution are growing as well. The evolution in technology platforms is splitting streaming vendors into two distinct camps: those who are aggressively embracing open APIs and those still actively promoting a single-vendor solution.

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