Posts Tagged 'intangible'

Winnov Newsletter – November 2014 Edition

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Online Video: The Intangible Side of Things

By: Steve Vonder Haar

Please accept my condolences: You’ve just deployed video in the enterprise.

Video itself is not such a bad thing. But once you’ve put your budget (and possibly your future employment prospects) on the line for video, your next challenge is convincing everyone else in your organization that you’ve spent the company’s money wisely.

That task is tougher than it may sound. After all, there’s more than one way to gauge the impact that ...

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